SEO-optimized Content
Resurgens, Georgia’s largest orthopedic provider, engaged us to enhance their web presence with SEO-optimized content. This page for kyphosis is an example from the content hub of the condition and procedure pages we have created for this client.
Agency: Brain Bytes Creative
CW: Ethan Fogus
Web Page Design: Dynamix
Content Refresh
Farah & Farah is a personal injury law office based in Florida and Georgia. Their website needed a content refresh to serve mobile and desktop users better. Plus, the client wanted a fresh angle that captured their empathetic, client-first approach. I wrote the content and wireframed page.
Agency: Brain Bytes Creative
CW: Ethan Fogus
Web Page Design: Claude Abbot
Social Campaign
FitnessBank is an active lifestyle bank that tracks exercise and rewards users with competitive interest rates. For this social campaign, they wanted something that would appeal to prospective users. We met with the FitnessBank team to determine the best way to represent their brand that accentuated their established voice.
Agency: Brain Bytes Creative
CW: Ethan Fogus
Web Page Design: Claude Abbot
Wireframe and Content Writing
Risinger Orthodontics wanted a website experience that reflected their kind and impressive team. The result is a web page that dazzles like a beautiful smile. I designed the wireframe and wrote the content for this page. This is an example of the many orthodontic websites I have worked on from strategy to completion.
Agency: Brain Bytes Creative
CW: Ethan Fogus
Web Page Design: Claude Abbot
PPC Page
Zingit Solutions is a patient engagement software for chiropractors. They needed a sales funnel to help drive more practice results. Creating a PPC page allowed us to harness searches and connect more chiropractors with their services.
Agency: Brain Bytes Creative
CW: Ethan Fogus
Paid Media Specialist: Steve Ott
Web Page Design: Claude Abbot
Service Page
I wrote this SEO-optimized page to attract new prospects and demonstrate how thoughtful, conversion-focused digital marketing campaigns drive orthodontic practices. Brain Bytes Creative has a growing roster of orthodontists across the country. At present, I oversee the web presence of roughly 20 orthodontists (and counting) across the USA.
Agency: Brain Bytes Creative
CW: Ethan Fogus
Web Page Design: Belle Newby
Press Release Sample
Bathe Alone is a dream pop band from Atlanta. They contacted me to create a press release for their upcoming album release. I interviewed the lead singer and listened to the record to create a press release that captured what’s so special about the band. My press release helped. They signed with exclusive indie label The Record Machine and secured coverage on outlets like Atwood Magazine and Variance Magazine, in addition to opening for national acts like beabadoobee. Image credit: Nic Huey
Immersive Atlanta Musician Feature
I pitched, interviewed, and wrote this long-form piece about Damon Moon and Standard Electric Recorders Co. for Immersive Atlanta.I've been covering the Atlanta music scene for Immersive Atlanta since 2019. This article is one of many that I’ve completed for them.
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White Paper
The Institute for Patient Access is a physician-led policy research organization committed to maintaining physician-patient relationships with physician-led policy research. This white paper explains pharmacovigilance and how physicians underreport data for adverse events. While working at Illuminate, I researched and wrote this white paper as part of a grant we had been tasked with delivering.
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Blog Guide for Client
I wrote this guide for a client who wanted to write blogs on their own. This is a strong example of how I use my teaching background to create knowledge resources for internal and external clients.
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Social Analytics Guide for Internal Team
I wrote this guide for my internal team for onboarding and reference. Resources like this example have helped streamline internal collaboration and communication for various best practices. This is another example of how I use my teaching background to create knowledge resources for internal and external clients.
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